A Visible Distance: Craft, Creativity, and the Business of Design

Part personal memoir and part professional manual by Matt Owens, A Visible Distance, Craft, Creativity, and the Business of Design is a reality check to challenges when building a practice in graphic design or branding. These lessons and learnings span the recent decades: from his roots in DIY, punk, and skateboarding in the later 80s, to the advent of the commercialization of the internet in the late 1990s, building and growing a creative agency, to the present disruption of artificial intelligence, automation, and distributed hybrid teams.

A Visible Distance is a testimony to learning new things and embracing fundamental changes in popular culture, tools, technologies, and processes to make your own way in design.