New New Typography: Adventures in Transborder Typography

New New Typography is not an encyclopedia. Not a manual. New New Typography is messy, uncertain and unstable. It is ambiguous and open-ended.

One hundred years after the proclamation of the so-called “New Typography” in Central Europe, the somewhat ironic prospect of a “new” New Typography emerges—less as an update, more as a question that challenges universal rules. In consequence, this book seeks to unsettle established paradigms by opening typography to an expanded, more inclusive vocabulary. “New New” means not innovation and progress, but rather a reorientation, a new relational standpoint between past and present, to bring forward practices that have been neglected, marginalized, or excluded.

With 243 figures and six theoretical proposals, the book is an overview of the impossibility of an overview. It invites readers to engage in diverse renegotiations and re-visions of typography, intertwining texts and quotes with historical and contemporary documents, diagrams, and images. It embarks on speculative adventures that are open to the unforeseen and may not lead anywhere.

New New Typography contains works and thoughts of: Adel Faure, Alec Vivier-Reynaud, Alex Walker, Alexandra Arenes, Banziger Hug, Barbara Brownie, Benoit Bodhuin, Boot Boyz Biz, Bruno Latour, Bye Bye Binary, Caspar Reuss, Charlotte Rohde, Chris Lee, Clara Sambot, Daniel Wenzel, David Small, Deborah Enzmann, Dennis Hoelscher, DIA, Dinamo, Douglas R. Hofstadter, Edgar Walthert, Emigre, Espen J. Aarseth, Farah Fayyad, Filip Blazek, full auto foundry, Garine Gokceyan, George Herbert, Gruppo Due, Guillaume Apollinaire, Hackers & Designers, HAL Typefaces, Heikki Lotvonen, Isabel Lewis, It’s Nice That, James Langdon, Janneke Adema, Jenny Holzer, Johanna Drucker, Johnson/Kingston, Jurgen Spitzmuller, Kamau Brathwaite, Kasper-Florio, Katharina Koch, Kevin Larson, Kiosk, Kushtrim Hamzaj, Lamm & Kirch, Lea Giesecke, Lena Weber, Lewis Carroll, Lisa Huang, Man Ray, Marcel Saidov, Marco Land, Marek Nedelka, MIGLE, Mirtha Dermisache, N. Katherine Hayles, Neo Neo, Nicolle Rager Fuller, Nigel Cottier, Nikolai Grube, Nina Flaitz, Oliver Hausle, Ott Metusala, Patricia Reed, Paul Gangloff, Paul Soulellis, Paula Heinrich, Peter Bilak, PrePostPrint, Primitive Hut, Raffard-Roussel, Rick Poynor, Sarah Hyndman, Shannon Ebner, soju.studio, Sophie Kraft, Source Type, Stephane Mallarme, Steve Woolgar, Studio HanLi, Studio Hugo Blanzat, Studio November, Syndicat, Tessa Meeus, The Missing Scripts Project, Thorsten Fleisch, TienMin Liao, Tobias Honow, TypeTogether, Typotheque, Vaibhav Singh, Vera van de Seyp, Vocal Type, Wolfgang Weingart, Words of Type, Workbyworks, among others.