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Book launch: HER MESS by Olga Migliaressi-Phoca
On Wednesday, 29 April, 8 p.m. Hyper Hypo is thrilled to invite you to the launch of its latest publication Her Mess by artist Olga Migliaressi-Phoca.
Join us and the artist for a glass of wine, and get the first copies of this timely and provocative new publication. Olga will be signing copies.
The publication documents Her Mess, an ongoing guerrilla campaign that has taken over the streets of Mexico City, Athens, and Berlin through flyposting. What appears at first like a luxury advertising campaign reveals itself, on closer look, as something far more intimate and disruptive.
Her Mess is a series of images that “market” hidden, everyday habits and rituals of the female body through photographic traces of daily residue. From menstrual blood stains on underwear and swimwear, to trims of pubic hair, or small, often unnoticed bodily details, the work brings what is usually kept private into public view.
Playing with the visual language of high-fashion branding, the project riffs on the iconic Hermès logo, transforming it into Her Mess—a tongue-in-cheek brand that reframes femininity behind the scenes. What is often considered messy, taboo, or unpresentable is recast with humor, care, and a sense of luxury.
Installed as flyposters across three cities, the images blend seamlessly into the visual noise of the street—until they don’t. By occupying public space, Her Mess disrupts expectations, confronting viewers with what is typically erased or polished away.
Blending feminist body art, subvertising, and urban intervention, the project looks at how women’s bodies are shaped and controlled, while insisting on the beauty—and reality—of what gets left out. At its core, Her Mess is about normalizing the “beautiful mess” of the female body.
Visual artist Olga Migliaressi-Phoca (b.1981 Athens – Greece) creates narratives that reflect popular culture of today and echo current viewpoints and attitudes of western society with a pinch of irony. She was awarded her MFA in Photography & Related Media at Parsons, The New School for Design in New York in 2009. Prior to that she completed her Foundation Studies in Art & Design at Central Saint Martins College of Art & Design and obtained her BFA in Fashion Photography at the London College of Fashion. She has exhibited her work in solo as well as group shows in art spaces and museums in Greece and abroad. She is represented by The Breeder gallery. She lives and works in Athens.